How Mars Performance Achieved +50.73% Revenue Growth with LTBS

‍The Client: Mars Performance

Mars Performance is a leading Australian automotive aftermarket brand specialising in performance and styling upgrades—LED lighting, body kits, and vehicle accessories. Founded in 2005 and based in Melbourne, they serve a growing customer base across Australia and New Zealand through their eCommerce platform and installation services. They are known for their commitment to quality, innovation, and customer experience, Mars Performance partnered with LTBS to build a digital growth engine capable of scaling their operation across multiple markets.

‍The Agency: About LTBS

Local Threads Brand Solution (LTBS) is a performance-driven digital marketing agency specialising in SEO, content, paid media, and full-funnel growth strategies for eCommerce and service-based businesses. With a strong focus on data, systems, and long-term scalability, LTBS helps brands build integrated marketing ecosystems that drive measurable results across channels.

This case study covers two years of continuous collaboration and the renewal of that partnership for continued growth into 2026 and beyond.

‍How the Partnership Began: Built on Shared Vision

Two years ago, Mars Performance made a strategic decision to partner with LTBS to manage its digital marketing, content creation, and strategic outreach. The selection was based on a clear alignment of values, proven expertise in the automotive sector, and a shared commitment to performance-first thinking.

"We chose LTBS based on its proven track record in driving impactful automotive marketing campaigns and its deep understanding of the automotive sector. From the start, we were impressed by LTBS's innovative approach to digital marketing and its ability to tailor strategies that resonate with our target audience. We are confident that LTBS will help us elevate our brand and reach new heights in the automotive market."

— Rui Wang, Founder — Mars Performance

"Mars Performance's commitment in delivering top-tier products and its forward-thinking approach to the automotive industry align perfectly with us. We are eager to bring our marketing expertise to the table and help Mars Performance achieve even greater success. Its reputation for quality and relentless pursuit of innovation makes it an ideal partner. We are passionate about working with brands that share our vision for excellence and innovation. We have made our mark in the fashion and furniture industries and look forward to utilising this expertise in the premium automotive sector."

— Adam Baodunnov, Founder & Brand Developer — LTBS

The scope of the partnership covered the full digital stack: paid media, SEO, content creation, and strategic outreach, all coordinated under a single, integrated growth operating system tailored to the automotive aftermarket space.

‍LTBS Clients: A Proven Agency Across Multiple Sectors

Mars Performance joined an established portfolio of LTBS clients spanning eCommerce, lifestyle, automotive, AI technology, finance, furniture, and specialised industries. This breadth of experience reflects LTBS' ability to adapt growth strategies across diverse customer behaviours and market demands.

1. Sinks and Bowls: kitchen and bathroom fixtures
2. Mantaray Coffee: specialty coffee brand
3. Digital Reserve: cryptocurrency exchange
4. Ausgo: 4x4 and off-road accessories
5. Furb: office furniture solutions
6. Artspire Home: modern furniture 
7. Sai Stone: stone and surface solutions provider
8. Aushen: home and lifestyle products
9. Wood Talk Furniture: custom furniture and home interiors
10. Furniture Now New Zealand: furniture retailer and eCommerce brand
11. Yep AI: AI agent and automation solutions

LTBS's cross-industry experience spanning fashion, furniture, and automotive gives it a unique perspective on brand positioning, audience targeting, and channel strategy that many specialist agencies lack.

‍The Challenge:  A Strong Brand Held Back by Digital Gaps

When Mars Performance first partnered with LTBS, they had strong products and a loyal customer base, but their digital infrastructure wasn't converting that potential into measurable revenue. The opportunity was clear; the system to capture it wasn't.

1. Paid search campaigns were not generating a profitable return on ad spend
2. Limited visibility into market demand and keyword opportunities
3. Multi-market complexity across Australia 
4. No integrated system connecting paid, organic, and retention channels

‍What We Did: A Full-Funnel Growth System

At LTBS, we approached the Mars Performance partnership as a long-term growth architecture project rather than a collection of isolated campaigns. Our focus was on building a scalable system where every acquisition channel strengthened overall performance and contributed to sustainable growth over time.

01: Paid Search & SEM Strategy

LTBS rebuilt the Google Ads ecosystem from the ground up, making sure to align keyword demand with inventory, protecting branded search visibility, and restructuring campaigns to maximise performance across brand campaigns, non-brand acquisition, Shopping, and Performance Max. Seasonal promotions and sales periods were strategically leveraged to capture high-intent demand and drive stronger return on ad spend.

02: SEO, Content & Organic Growth Strategy

LTBS developed a long-term SEO and content framework focused on increasing visibility across high-intent automotive search terms. This included technical SEO improvements, category and product optimisation, and strategic content creation designed to strengthen rankings and grow organic traffic across Australia.

03: Conversion & Performance Optimisation

Beyond traffic acquisition, LTBS continuously optimised performance across the customer journey by analysing user behaviour, campaign efficiency, and conversion pathways. Landing pages, audience targeting, and campaign structures were refined to improve engagement quality and maximise revenue outcomes.

04: Growth Expansion Opportunities

As the partnership evolved, LTBS expanded growth opportunities through additional channels and market initiatives including Reddit advertising and building of Mars Performance's New Zealand website, creating new pathways to reach high-intent audiences and support scalable growth across multiple markets.

The Result

The numbers speak for themselves. From sessions to revenue, every key performance indicator improved significantly year over year, the direct result of a coordinated, full-funnel approach delivered by LTBS.

What Two Years of Commitment Looks Like

Most agency-client relationships plateau after initial wins. This one didn't. The continued investment from Mars Performance, including the renewal of the partnership and the expansion into new channels, highlights what separates transactional engagements from real growth partnerships.

Reaching the two-year mark is not accidental. It is the outcome of disciplined strategy, transparent collaboration, and relentless optimisation. At LTBS, we don't measure success by campaign launches. We measure it by longevity, scalability, and the ability to evolve alongside our clients.

Mars Performance is a clear example of what happens when both sides commit to performance-first thinking, and we're just getting started.

Work with LTBS Now

Are you ready to build your growth system ? If you're looking for sustained, measurable results and not short-term wins, let's talk and build a growth operating system designed for the long-term growth of your business.