Building Brands with Purpose: LTBS’s System-First Approach to Growth Marketing

Adam Baodunnov
Adam Baodunnov
August 9, 2025
8–9 minutes
Building Brands with Purpose: LTBS’s System-First Approach to Growth Marketing

Brands today aren’t just competing for attention—they’re fighting for relevance, trust, and emotional connection.

At Local Threads Brand Solution (LTBS), we believe in the power and potential of Australian businesses like bold thinkers, creators, and community builders who are ready to rise above the noise and build brands that truly matter to the community. 

Our passion lies in helping these businesses grow with purpose, not just through marketing services, but comprehensive growth marketing systems that drive values and results. Through our values-led, data-backed systems, we don’t just amplify visibility, we turn potential into performance.

Our Mission: Growth with Purpose

At LTBS, our mission is always clear: create meaningful growth for local Australian brands that want more than just short-term wins, but long-term success. In a digital world flooded with clicks and impressions, we knew there was a better way, as one that favours strategy over gimmicks, connection over clutter, and longevity over hype.

We're not just marketers, we're your strategic growth partners, and we show up when you need us the most. We help businesses unlock their next stage by aligning vision with action, helping them reach the goal that matters to their business.

What sets LTBS apart is more than our proven digital marketing expertise, but it’s our unwavering commitment to our partners’ long-term growth as we work hand-in-hand together. 

We don’t stop at ads or algorithms because we believe approach goes beyond traditional digital marketing; we develop systems that integrate strategy, execution, and clear measurable results.

Together, we don’t just chase growth, we build it with purpose. 

From Strategy to Execution: We Walk the Talk

We don't see ourselves as mere service providers; we are strategic partners invested in our clients' growth journeys so we dive deep into their world. By understanding their challenges and aspirations, we co-create solutions that align with their vision and market dynamics.

For us, strategy isn’t a document, but a commitment. We build. We optimise. We execute.

  • We don’t just run ads, we craft customer journeys.
  • We don’t just chase SEO keywords, we create visibility ecosystems.
  • We don’t just provide reports, we bring data to life with insights that fuel smarter decisions.
graphical user interface, application

But it doesn’t stop there.

We define your brand voice and shape the customer experience at every touchpoint. We ensure that we create consistency and rhythm across all platforms, from your website to your social media. 

Most importantly, we turn interest into action through a system that integrates SEO, CRO, A/B testing, and high-performing ad funnels.

This is our full-spectrum approach from digital marketing to structured systems that gives our clients a competitive edge. We're here for the long game, focused on building marketing systems that deliver results now and sustain momentum into the future.

Because real growth isn’t just about the outcome, but about the system that we build together. 

Why We Focus on Systems, Not Only Services

Marketing without a system is like a car without an engine, it may be built, but it won’t start and won’t do its purpose. At LTBS, we don’t just deliver digital services, we make sure to help our partners build their marketing system from the ground up. 

We help our clients move from scattered efforts to strategic consistency which means creating repeatable, measurable, and scalable processes that reduce guesswork and maximise every marketing dollar.

Real growth doesn’t happen in spurts, it's long-term but worth every wait. It happens when systems do the heavy lifting, so entrepreneurs can stay focused on what they do best: running their business.

From Clicks to Commerce: Growth That Speaks for Itself

We don’t just deliver services, we deliver outcomes. Take a look at some of the transformative growth journeys we’ve helped unlock:

AusGo 4x4

In the world of 4x4 automotive industry, we engineered a full-funnel performance strategy (Meta Ads + Google Search + Conversion Systems), AusGo saw:

  • A jump in impressions from 152,000 in Aug 2024 to over 1.27M by Jan 2025
  • Monthly Shopify revenue climb to $267K by October 2024, with conversion ads generating over $169K, up 276.9% from just two months prior
  • Meta Ads ROAS as high as 29.36x in March 2025, proving that our systematic approach to performance marketing delivers

Artspire Home

Meanwhile, in the world of furniture, Artspire Home’s modern collections have flourished through a combination of SEO infrastructure, paid media strategy, and conversion-driven content. As a result, Artspire experienced:

  • A 221% increase in impressions from Nov 2023 to Jan 2025
  • Monthly revenue grew from $41K to over $116K by early 2025
  • An increase in conversion performance from 37,606 to 155,231, a jump of 312.9% in under a year

Mars Performance

Another standout in the automotive industry that we've partnered with is Mars Performance. Their performance architecture included strategic campaign sequencing, budget optimization, and weekly ROAS auditing that results in measurable and sustainable growth.

  • Impressions scaled from 566K in April 2024 to over 3M by March 2025
  • Monthly click volume exceeded 60,000, growing over 200% YoY
  • Revenue topped $335K in June 2025, with consistent ROAS performance above industry benchmarks (up to 20.06x on Google Ads)

A Genuine Partnership Model

We work best when our clients see us not as a vendor, but as an extension of their team. We take pride in transparent communication, honest expectations, and mutual accountability. Because that’s what partnerships are built on.

We’re selective with who we work with. Not because we want to be exclusive, but because we want to invest in relationships that we believe in. When we say we’re committed to your growth, we truly mean it.

Values That Guide Us

As an Australian-owned agency, LTBS was built on the belief that local brands deserve global-class strategy. We carry this belief in every relationship we nurture. Every decision we make is grounded in our core values:

  • Integrity: We build trust through transparency and accountability.
  • Impact: We measure our success by the growth of the businesses we serve.
  • Innovation: We embrace creativity to develop unique solutions.
  • Empathy: We listen deeply and work with heart.
  • Excellence: We don’t settle for average and neither should you.

These values aren’t just for show, we stand by it in everything we do. They are embedded in every campaign we launch, every report we deliver, and every conversation we have.

Rooted in Australia. Ready for the World.

Our clients are the heart and soul of this country’s business landscape: furniture makers, auto parts innovators, wellness startups, sustainable fashion pioneers, and service providers who serve their communities with care.

We know the challenges they face: limited resources, rapid change, fierce competition. That’s why we do what we do, because when local businesses thrive, Australia thrives.

Our dream is to see more brands make a global impact, and we’re here to help turn that into reality. And if you’re one of the brands who needs help? We got you. 

Together, Let's Build What’s Next

At LTBS, growth is not a buzzword. It's a belief system. It’s about building something meaningful with people who care. If you’re an Australian business ready to move forward, with clarity, confidence, and the right growth strategic partner by your side—then we’re here for you.

Contact us today to talk about your brand and let’s build a real strategy, execute with purpose, and deliver real results that matter.

Because your next stage of growth isn't just a goal, it's our shared mission.